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BESTSELLERS
A Collection Of Our Most Loved Personalised Bags
As seen in
Practical yet perfect, Your everyday go to
Crossbody Bags
Now with a complimentary strap
The Ultimate work bags designed for you
Work Bags
Now with 20% off using code WORK20
Mother's Day Gifting
Celebrate the special women in your life with our curated Mother's Day collection. Find the perfect gift from elegant accessories to timeless pieces.
Espresso Edit
Shop our New in lines in Dark Brown leathers and Suede
Evening Bags
Where glamour meets functionality
Accessories
Shop our Charm bar and Scarf station
Add something extra to your bag
Elevated Accessories
female founded brand
Behind the Brand
Hi! I’m Victoria, the founder of JLR London, a female‑led brand creating high quality bags for real life. I’m an independent mum of two teens and a toddler, and a lifelong lover of fashion. I started JLR London with a simple idea: to design beautiful, practical bags that help women feel confident, organised, and effortlessly put together.
JLR London grew out of my own busy routine, juggling school runs, meetings, and everything in between. Every bag I design has to work hard: it needs to look elegant, feel special, and still be practical enough for the school gates, the commute, and a dinner reservation in one day. My focus is on quality craftsmanship, quality materials, and thoughtful details that make your everyday bag feel like a trusted companion rather than just another accessory.
London will always be home for me, but our community of customers now spans the globe. I’m proud that JLR London has become a go‑to for women who want style without compromise. As the brand grows, I’m still closely involved in every collection, making sure our values of authenticity, empowerment, and timeless style run through everything we create
Our Charities
Your Purchase Makes A Difference
1% of your order is donated to our two chosen charities that resonate with our ethos and values. Help make the world a better place with JLR London.
Join Our Community @jlrlondon