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BESTSELLERS
A Collection Of Our Most Loved Personalised Bags
As seen in
Practical yet perfect, Your everyday go to
Crossbody Bags
Now with a complimentary strap
The Ultimate work bags designed for you
Work Bags
Now with 20% off using code WORK20
Valentines Edit
Shop our curated collection for Valentines Gifting
Espresso Edit
Shop our New in lines in Dark Brown leathers and Suede
Evening Bags
Where glamour meets functionality
Accessories
Shop our Charm bar and Scarf station
Add something extra to your bag
Elevated Accessories
female founded brand
Behind the Brand
Victoria is the founder and creative force behind JLR London — a female-led brand redefining luxury accessories with timeless design and everyday functionality. An independent mum of two teens and a toddler. A lifelong lover of fashion Victoria launched JLR London with a clear vision: to create beautiful, practical bags that empower women to feel confident and effortlessly put-together.
Drawing inspiration from her own busy lifestyle, Victoria designs each piece to be both elegant and versatile — from the school run to the boardroom and everywhere in between. Her commitment to quality craftsmanship, genuine leather, and thoughtful details has made JLR London a go-to destination for women seeking style without compromise.
With roots in London and a global community of customers, Victoria continues to build her brand around values of authenticity, empowerment, and enduring style.
Our Charities
Your Purchase Makes A Difference
1% of your order is donated to our two chosen charities that resonate with our ethos and values. Help make the world a better place with JLR London.
Join Our Community @jlrlondon