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luxury knotted to perfection
Silky, Soft and Elevated
jlr london most loved
shop wardrobe essentials
COMPLiMENTARY CUSTOMISATIOn
Make it uniquely yours with complimentary personalisation on every order. Each piece is hand-finished with your choice of elegant gold foiling or classic plain debossing.
For an added touch of charm, elevate your bag with our signature bag charms.

BEFORE

AFTER
Timeless elevated luxury
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"This bag is pretty special, it's really nice I love it, it's just a nice size bag." - Holly Willoughby
JLR London "majors on classics with a twist" - Anna Murphy, The Times
HOW YOU STYLE JLR LONDON


SHOP BEST SELLERS
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"A bag is more than just an accessory it's a reflection of a women's personality"

female founded brand
behind the brand
Victoria is the founder and creative force behind JLR London — a female-led brand redefining luxury accessories with timeless design and everyday functionality. A mother of three and a lifelong lover of fashion, Victoria launched JLR London with a clear vision: to create beautiful, practical bags that empower women to feel confident and effortlessly put-together.
Drawing inspiration from her own busy lifestyle, Victoria designs each piece to be both elegant and versatile — from the school run to the boardroom and everywhere in between. Her commitment to quality craftsmanship, genuine leather, and thoughtful details has made JLR London a go-to destination for women seeking style without compromise.
With roots in London and a global community of customers, Victoria continues to build her brand around values of authenticity, empowerment, and enduring style.
add something extra to your bag
elevated accessories
10,000+ 5* reviews
what our customers are saying
★ ★ ★ ★ ★
"I received my bag and the quality is fantastic. Customer service is also fantastic and I will certainly be purchasing another bag soon. Really impressed!"
Sarah P
"Another gorgeous purchase! Some lovely compliments from people at work and it just goes with everything! Can't wait to get something else to add to my collection"
Yeelam
"The attention to detail and the quality, right down to the packaging is second to none. I will definitely be ordering again & look forward to growing my JLR collection"
Louise H

our charities
YOUR PURCHASE MAKES A DIFFERENCE
1% of your order is donated to our two chosen charities that resonate with our ethos and values. Help make the world a better place with JLR London.