This Christmas, gift your loved ones our iconic bags and accessories with complimentary personalisation. A bag is more than an accessory – it's an effortless extension of style meant to elevate every moment.
Our Icons
A Collection Of Our Most Loved Personalised Bags
As seen in
Work Bags
The Ultimate work bags designed for you
Evening Bags
Where glamour meets functionality
Accessories
Shop our Charm bar and Scarf station
Everyday Bags
Practical yet perfect, find the right style for you
style icons
As Seen On You
female founded brand
Behind the Brand
Victoria is the founder and creative force behind JLR London — a female-led brand redefining luxury accessories with timeless design and everyday functionality. An independent mum of two teens and a toddler. A lifelong lover of fashion Victoria launched JLR London with a clear vision: to create beautiful, practical bags that empower women to feel confident and effortlessly put-together.
Drawing inspiration from her own busy lifestyle, Victoria designs each piece to be both elegant and versatile — from the school run to the boardroom and everywhere in between. Her commitment to quality craftsmanship, genuine leather, and thoughtful details has made JLR London a go-to destination for women seeking style without compromise.
With roots in London and a global community of customers, Victoria continues to build her brand around values of authenticity, empowerment, and enduring style.
Our Charities
Your Purchase Makes A Difference
1% of your order is donated to our two chosen charities that resonate with our ethos and values. Help make the world a better place with JLR London.
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