A Sophisticated Evolution: Johnny Loves Rosie Becomes JLR London

We're thrilled to announce a new chapter for the brand you know and love. As Johnny Loves Rosie, we've grown alongside you, sharing your moments of elegance and everyday triumphs. Now we're embarking on a refined journey that reflects our brand's evolution.

Introducing JLR London.

This evolution is more than just a change of name. It's a step into a world of timeless design, impeccable craftsmanship, and a commitment to quality that transcends trends. JLR London embodies a sophisticated spirit, one that resonates with your desire for pieces that elevate your daily style.

Our dedication to creating great handbags remains unchanged. The new JLR London collections will introduce new colours, our classic silhouettes, premium materials, and meticulous attention to detail, elevating your personal style with every handbag.

This exciting phase also brings a fresh visual identity. Our new logo has been refined to reflect the modern, confident woman JLR London represents. 
We understand that change can be met with curiosity. Rest assured, the core values you cherish within Johnny Loves Rosie remain at the heart of JLR London.

Our commitment to crafting beautiful, functional handbags that empower you to embrace your individuality is stronger than ever.

Thank you for being a part of our journey.
With gratitude,

The JLR London Team